DEPUTY GENERAL MANAGER - TOURING

Our client is the premier inbound destination management company in Africa, with established offices in Kenya, Tanzania, Uganda, Botswana, Namibia, and South Africa. The organization’s dedicated team of travel consultants specializes in delivering personalized travel services and exceptional products, including private guided tours, FIT arrangements, group travel experiences, and MICE solutions.
They pride themselves on cultivating strong human-to-human business partnerships, supported by robust systems and processes, and offering expert insights into unique tour and safari destinations across the continent - all at competitive prices.
The Deputy General Manager – Touring will drive the strategic direction, performance, and integration of Sales & Reservations, Product Development, and Contracting. This senior leadership role ensures operational excellence, commercial growth, data-driven decision-making, and exceptional client experiences. The ideal candidate will bring a blend of strategic insight, regional coordination, digital transformation capability, and strong supplier and stakeholder management.

Key Responsibilities

1. Operational Leadership:

· Oversee Sales & Reservations, Product, and Contracting departments across multiple countries.

· Implement efficient systems, SOPs, and processes to ensure seamless service delivery and scalability.

· Strengthen operational reporting, digitization, and system integrity (Tourplan, CRM, ERP).

· Harmonize touring operations across all East African offices.

2. Financial & Commercial Management:

· Support budgeting, forecasting, and revenue/margin performance.

· Provide timely financial reporting and translate insights into action.

· Lead product innovation, pricing, contracting, and profitability initiatives.

3. Sales, Product & Business Development:

· Align operations with commercial growth strategies.

· Drive development of differentiated travel products and flagship experiences.

· Maintain strong supplier relationships and represent the company in industry forums.

4. Customer Experience & Quality Assurance:

· Champion a customer-first culture and uphold brand standards.

· Oversee client satisfaction, service recovery, and continuous improvement initiatives.

5. Team Leadership:

· Lead, mentor, and empower multi-country and multi culture teams to ensure great team cohesion in order to maximize performance output.

· Drive a high-performance culture centered on accountability, collaboration, and innovation.

6. Compliance, Risk & Sustainability:

· Ensure regulatory compliance, risk mitigation, and operational continuity.

Qualifications & Experience

· Bachelor’s degree in Business Administration, Tourism Management, Finance, or related field; a Master’s degree (MBA/Strategy/Leadership) is highly desirable.

· 5-10 years of progressive leadership experience in the travel and tourism sector, with at least 5 years in a senior executive role.

· Promote ESG principles in product design and supplier engagement.

· Proven success in managing large-scale operations, budgets, and cross-functional teams.

· Strong commercial acumen, negotiation, and contract management expertise.

· Excellent stakeholder management, communication, and leadership skills.

· Experience in multi-country/regional operations is an added advantage.

· High integrity, resilience, and ability to drive change and innovation.

 

Interested candidates should submit their resume and a cover letter detailing their relevant experience to hr@atlglobalbusiness.co.ke and cc hr@senseofafrica.co.ke using the subject line "SOA/KE/HR/NRB/25-26/01: DEPUTY GM TOURING APPLICATION” on or before 30^th December 2025