Head of Business Development

Our Client, Soft Tech Ltd, is looking for a Business Development Executive will be responsible for driving revenue growth by identifying, engaging, and converting prospects across the company’s Lines of Business (LOBs). The role requires a strong understanding of sector-specific value propositions, consultative selling skills, and the ability to work closely with internal subject matter experts to move opportunities from initial engagement through to deal closure.

Key responsibilities include;

1.       Understanding Value Proposition & Market Segmentation

• Develop a strong understanding of the company’s Lines of Business (LOBs) and their value propositions across key industry sectors.


• Translate LOBs’ technical and functional capabilities into clear business value for prospects.


• Stay informed on industry trends, competitor offerings, and customer challenges relevant to each sector.

2.       Prospect Identification & Qualification

• Identify and profile appropriate prospects aligned to each LOB and target sector.


• Conduct market research to build and maintain a robust sales pipeline.


• Qualify leads based on business needs, decision-making authority, budget, and readiness.

3.       Stakeholder Mapping & Relationship Building

• Identify key stakeholders within prospect organizations, including business, technical, and executive decision-makers.


• Develop and execute stakeholder engagement strategies tailored to each LOB.


• Build and maintain strong, trust-based relationships with prospects over the full sales cycle.


• Partner engagement and coordinating and aligning joint opportunities where applicable

4.       Engagement, Presentations & Demos

• Engage prospect stakeholders and effectively position LOB offerings to generate interest.


• Secure meetings, presentations, and product demonstrations.


• Collaborate closely with LOB Subject Matter Experts (SMEs) to prepare and deliver compelling presentations and demos aligned to prospect needs.

5.       Needs Discovery & Value Alignment

• During engagements, identify the prospect’s business requirements, challenges, and pain points.


• Map prospect needs to relevant LOB capabilities and articulate how the solutions address those needs.


• Contribute to refining value propositions based on real market feedback.

6.       Opportunity Advancement & Deal Closure

• Manage opportunities from the post-presentation stage through Proof of Concept (PoC), where applicable.


• Work with internal teams to define PoC scope, success criteria, and timelines.


• Lead prospects from PoC to proposal development, negotiation, and deal closure.


• Support review and response preparation for EOIs, RFP/RFQ in collaboration with technical and management teams.


• Ensure accurate sales forecasting and pipeline reporting