Sales Manager - B2B Advertising & Sponsorship Sales

Our client, CIO Africa Ltd, is looking for a driven and results-oriented Sales Manager to join their dynamic team.

CIO Africa is a leading technology content and insights platform serving senior technology professionals across Africa. Through its publication, online portal, and high-impact industry events, the company delivers the latest trends, insights, and thought leadership shaping the future of technology on the continent.

This is an exciting opportunity to be part of a fast-growing platform at the center of Africa’s tech ecosystem.

Job Summary.

The Sales Manager is responsible for driving revenue growth across CIO Africa’s event portfolio through sponsorship sales, exhibition packages, delegate ticket sales, and advertising solutions.

This role requires a proactive, target-driven professional who can build strong client relationships, identify new business opportunities, and deliver exceptional end-to-end customer experiences.

Job Summary.

The Sales Manager is responsible for driving revenue growth across CIO Africa’s event portfolio through sponsorship sales, exhibition packages, delegate ticket sales, and advertising solutions.

This role requires a proactive, target-driven professional who can build strong client relationships, identify new business opportunities, and deliver exceptional end-to-end customer experiences.

 Key Responsibilities

 Client Relationship Management

• Drive revenue through sponsorship, exhibition, delegate, and advertising sales across CIO Africa events.


• Manage client relationships throughout the full customer lifecycle, ensuring satisfaction, retention, and repeat business.


• Maintain consistent, high-quality communication with clients across all touchpoints.


• Ensure seamless delivery of client expectations during event execution.


• Prepare and submit weekly and monthly reports on sales activity and client engagement.

New Business Development

• Identify, engage, and convert new prospects aligned with CIO Africa’s offerings.


• Present compelling value propositions to potential clients through calls, meetings, and presentations.


• Collaborate with the marketing team on targeted campaigns and lead generation initiatives.


• Build and maintain a strong sales pipeline across all product offerings.


• Achieve and exceed sales targets across sponsorships, exhibitions, delegate tickets, and advertising packages.

Sales Performance & Activity Management

• Meet or exceed monthly and annual revenue targets.


• Maintain high sales activity levels


• Track and report on performance against defined KPIs and targets.

 Reporting & CRM Management

• Maintain accurate, real-time updates of all client interactions within the CRM system.


• Prepare monthly sales performance reports comparing actuals vs targets.


• Submit trip reports within 48 hours of any out-of-territory travel


• Participate in weekly pipeline and product meetings, ensuring all trackers and reports are up to date.


• Provide daily activity reporting on outreach and engagement efforts.

 Financial Management & Payment Follow-up

• Monitor individual sales performance against revenue targets and budgets.


• Work closely with the finance team to track and follow up on outstanding payments.


• Proactively engage clients on payment timelines, particularly 3–6 weeks prior to events


• Ensure timely resolution of any payment discrepancies to support smooth event delivery.

Education

Bachelor’s degree in Business, Marketing, Communications, IT or a related field

 Why Join CIO Africa?

• Work with a pan-African technology leadership brand


• Engage with CIOs and senior tech decision-makers


• Competitive compensation with performance-based incentives


• Opportunity to grow within the technology media and events ecosystem

How to Apply

Send your CV and a brief cover letter highlighting your experience in B2B sales, advertising, or sponsorship acquisition.